Aon plc has introduced a new platform called Aon Broker Copilot, designed to enhance the commercial insurance placement process using advanced technology. This innovative tool integrates artificial intelligence, large-language models, and predictive analytics to support brokers in making informed decisions.
Clyde Bernstein, who leads placement technology at Aon, emphasized that Broker Copilot will empower brokers with insights driven by client needs and real-time data. For the first time, the platform will collect and organize data from all insurance submissions, whether they are quoted or not accepted. This allows brokers and clients to access live information about pricing trends, carrier preferences, and overall market sentiment, leading to quicker and more informed choices.
Initially, Aon Broker Copilot will be utilized by the U.S. National Property and London Global Broking Centre Property teams. The company plans to expand its use to other business lines and regions over the next two years.
By standardizing data from every submission, Aon Broker Copilot offers a unique perspective on how the global insurance market assesses risk. This comprehensive approach enables brokers to provide more accurate and timely advice based on real market behavior rather than just past transactions. It addresses a significant gap in market intelligence, helping clients navigate a competitive landscape effectively.
The platform is set to work seamlessly with Aon’s Risk Analyzer suite, allowing brokers to create higher-quality submissions and engage with insurance carriers more strategically.
Joe Peiser, CEO of commercial risk at Aon, noted that as risks evolve, the future of insurance broking will favor firms that blend expertise with insightful data analysis. He described Aon Broker Copilot as a critical step in the company’s digital evolution, enhancing brokers’ ability to deliver better outcomes for clients worldwide. This initiative reflects a broader shift within the insurance industry towards data-driven decision-making.