Acrisure, a major insurance broker based in Grand Rapids, Michigan, is planning to lay off 400 employees from its accounting department starting early next year. The company said this move is driven by advances in technology and artificial intelligence that are reshaping how it operates.
The layoffs will affect about 20% of Acrisure’s roughly 2,000 employees in Michigan. The company emphasized that the decision was difficult because it impacts many dedicated workers. However, it believes these steps are necessary to stay competitive and meet client expectations in a changing industry.
Acrisure has been investing in technology for several years. In 2020, it acquired Tulco LLC’s insurance intelligence business, a $400 million deal aimed at improving product development, sales, and marketing through AI. More recently, it secured $2.1 billion in funding to support mergers and acquisitions and to grow as a tech-focused financial services platform.
As one of the largest independent property and casualty agencies in the U.S. — ranking third on Insurance Journal’s 2025 list with $2.83 billion in revenue last year — Acrisure is clearly focused on using AI and automation to modernize its operations. The company says it remains committed to its home state of Michigan despite the planned job cuts.
The shift reflects a broader trend across industries where companies are adopting new technologies to boost efficiency. While hard for those impacted, these changes highlight the growing role of AI in reshaping insurance and finance jobs.