Independent insurance agents often find themselves spending an excessive amount of time drafting emails. A recent study revealed that small business employees, on average, dedicate over 10 hours a week to writing emails. This time-consuming task can hinder productivity, especially when agents need to reach out to clients for policy updates or marketing campaigns.
To help with this issue, EZLynx has introduced its Virtual Assistant, known as EVA. This tool is designed to streamline the email creation process for agents. Whether you are sending a welcome message to a new client or a reminder for policy renewals, EVA uses artificial intelligence to generate polished emails quickly.
EVA works by allowing users to choose the tone of their message—either casual or formal—and select the length they prefer. After entering a few keywords or a brief prompt about the email’s topic, users simply click a button, and EVA creates a ready-to-send email. This feature can save agents significant time and effort, as highlighted by Bill Richards, Chief Solutions Officer at Community Insurance LLC. He mentioned that when he needed to write about voluntary benefits, EVA provided a concise list of points, allowing him to send an email with minimal adjustments.
For those unsure of what to write, EVA offers a Content Template Library filled with prompts to inspire ideas. This library includes topics like welcoming new clients or community engagement, making it easier for agents to start drafting emails even when they feel stuck.
Beyond saving time, EVA helps maintain a consistent tone and style across communications. Different team members often have varying writing styles, which can lead to mixed messages for clients. With EVA, every email can have a unified voice, enhancing the client experience.
Carlo Ferrara, Chief Operating Officer of StreetSmart Insurance Agency, noted how EVA fosters collaboration among team members. Since the tool is integrated into the EZLynx Management System, agents can work together in real-time to refine their emails, ensuring clarity and consistency.
The integration of EVA into the EZLynx platform means agents no longer have to switch between different tools to manage their communications. This streamlined approach allows for efficient email management without disrupting workflow.
In conclusion, EVA is more than just a time-saving tool; it helps agents focus on building relationships with clients and growing their businesses. For those looking to enhance their email communication, EZLynx’s Email Content Assist could be a valuable resource.