Ford Motor Company is investing nearly $2 billion to switch its Louisville Assembly Plant in Kentucky from making gas-powered vehicles to electric ones. This plant, which has been producing traditional cars for 70 years, will soon roll out a new midsize electric pickup truck aimed at both U.S. and global markets by 2027.
At an event announcing the plan, Ford CEO Jim Farley told workers that this project could be a major turning point for the company, comparing it to the historic changes Henry Ford made with the Model T over a century ago. The company is shaking up how it builds cars, introducing a universal platform and an “assembly tree” production system designed to speed up assembly and cut costs.
The new electric truck will comfortably seat five people and is said to have impressive performance, with a 0-60 mph time comparable to the Mustang EcoBoost but with better downforce. Ford is aiming to price this vehicle around $30,000, making it an affordable option in the EV market.
Farley emphasized that the batteries powering these trucks will come from a separate Ford factory in Michigan, where the company has already invested $3 billion. Between the two plants, Ford plans to create or maintain nearly 4,000 jobs, including 2,200 at the Louisville site.
This move comes as other automakers, including those from China, are expanding their electric vehicle sales worldwide. Farley said Ford’s focus isn’t on building the most EVs, but on building a profitable electric business with cars customers will love. Despite the risks, he is confident the Louisville plant can compete with global rivals by producing high-quality vehicles right in the U.S.
Kentucky Governor Andy Beshear welcomed the announcement, noting that it strengthens the state’s long-standing partnership with Ford while boosting its role in electric vehicle innovation.
Ford’s new approach promises fewer parts, faster assembly, and modern manufacturing techniques. Still, the company plans to reveal more details about the truck’s range, battery size, and charging times closer to its launch. For now, this investment marks a significant step in Ford’s shift to electric and its effort to build a sustainable future for the auto industry.