Price Forbes Turkey: Key Appointments and Strategic Rebranding
Price Forbes, a renowned broker based in London, has made significant strides in its Turkish operations with the announcement of three crucial appointments and a rebranding initiative. This strategic move aims to bolster the company’s presence in Turkey and expand its services across the Middle East and CIS regions.
Leadership Appointments
Gökçen Süer Takes the Helm as Chairman & CEO
On February 5, Price Forbes announced the appointment of Gökçen Süer as the Chairman and CEO of Price Forbes Turkey. With over 25 years of experience in wholesale and reinsurance broking, Süer is well-equipped to lead the company into its next phase. His impressive background includes founding Turkey’s first wholesale broker, GRC Re, and serving as chairman of Howden Sigorta and GRC Howden Re. His leadership is seen as a pivotal step in strengthening Price Forbes’ footprint in the region.
Ali Arısoy Appointed Chief Broking Officer
On February 20, the company revealed that Ali Arısoy has been appointed as the Chief Broking Officer. With 15 years of experience in reinsurance, Arısoy’s career began as a project manager for a global EPC company, where he oversaw large-scale industrial power plant projects. His technical expertise was instrumental in establishing VHV Reasürans, Turkey’s first foreign direct investment reinsurer, where he developed various departments that catered to engineering, specialty, treaty, and retrocession risks.
Ercan Eryaşar Joins as Chief Sales Officer
Also announced on February 20, Ercan Eryaşar has been named the Chief Sales Officer. Eryaşar brings nearly three decades of industry experience, having previously held leadership roles at Mapfre Sigorta Türkiye and Howden Türkiye. His extensive background in engineering insurance and corporate marketing positions him as a key asset in driving sales and expanding the company’s market reach.
Rebranding to Price Forbes Türkiye
In addition to the leadership changes, the company has announced the rebranding of Besso Sigorta to Price Forbes Türkiye. This rebranding marks a significant milestone in Price Forbes’ strategy to enhance its service offerings in Turkey. Under Gökçen Süer’s leadership, the company aims to provide a broader range of wholesale and reinsurance broking solutions, focusing on complex and industrial risks, specialty solutions, and treaty reinsurance.
Expanding Services in the Region
Price Forbes Türkiye is set to leverage its global expertise in open market insurance to cater to clients in Turkey and surrounding regions. The company is committed to expanding its service portfolio and enhancing its capabilities in addressing the unique challenges of the Turkish and regional markets.
The Global Context
Price Forbes is part of The Ardonagh Group, managing over $6 billion in gross written premium with a global team of 2,500 professionals. The strategic appointments and rebranding efforts underscore the company’s commitment to growth and excellence in the insurance brokerage sector.
In summary, Price Forbes’ recent announcements highlight a robust strategy to enhance its operations in Turkey, driven by experienced leadership and a commitment to expanding its service offerings in a competitive market. As the company embarks on this new chapter, it is poised to make a significant impact in the region’s insurance landscape.
For more information about Price Forbes and its services, visit Price Forbes Official Website.