Root Insurance has expanded its unique car insurance model to Washington, adding to its presence on the West Coast alongside Oregon and California. The company uses a smartphone app to track how people drive and then sets insurance rates based on those habits.
When new customers sign up through the app or online, they take a short test drive. During this drive, the app looks for safe driving behaviors like paying attention, braking smoothly, and turning gently. This approach helps Root offer personalized rates that reward careful driving.
Root Insurance Company is licensed to provide auto insurance in Washington, with Root Inc., based in Columbus, Ohio, as its parent company. This move brings Root’s innovative, behavior-based pricing to more drivers on the West Coast, giving them another option to tailor their insurance based on how they actually drive.