One of the country’s biggest auto insurers is under fire for allegedly making robocalls without getting the proper consent from consumers. Yevonne Powers filed a class-action lawsuit against Liberty Mutual Insurance on November 5, 2025, in a Massachusetts federal court. She claims the company repeatedly called her cell phone with prerecorded messages, despite her number being on the National Do Not Call Registry since 2006.
The lawsuit says Liberty Mutual has been running robocall campaigns for years, targeting millions of people’s home and cell phones without clear permission. Instead of reaching out directly, the insurer relies on third-party companies. They buy phone numbers from lead aggregators, who get them from websites where people enter their info to request insurance details. However, the consent needed for these calls is hidden deep within layers of webpages that list thousands of "industry partners," making it hard for anyone to know exactly who might contact them.
Powers’ lead came from a website called ratemarketplace.com, run by Plateau Data Services, a lead generator. Liberty Mutual bought her information from an aggregator named All Web Leads in November 2021. The complaint says Liberty bought over 25,000 leads from Plateau Data Services around that time and tried to robocall or text more than 20,000 of those contacts.
The suit also raises doubts about the quality of the data. Tracking by a company called Jornaya shows Powers supposedly asked for information on expensive Aston Martin cars—cars she’s never owned—and the IP address tied to that request was from Atlanta, Georgia, while Powers lives in rural Virginia. This suggests the lead information may have been false or misleading.
Liberty Mutual reviews and approves the consent disclosures that come with the leads it buys, working with Jornaya to ensure those disclosures meet their standards. Still, the lawsuit points out that Liberty has had issues with lead quality before; it even sued All Web Leads earlier in 2025 for allegedly selling bad leads in other cases.
The case aims to represent two groups: people who received prerecorded calls from Liberty or its agents without clear mention of the insurer in consent disclosures, and people called more than once in a year after their numbers were on the Do Not Call list for over 31 days.
Powers is asking for damages allowed under the Telephone Consumer Protection Act (TCPA), which can be tripled if violations are found to be willful. She also wants a court order to stop the calls and payment for attorney fees.
So far, there’s no decision on the lawsuit’s claims. But this case adds to growing scrutiny of robocall practices across the insurance industry.