Nationwide’s Dawn Brost recently discussed how artificial intelligence (AI) is starting to change the way insurance distribution and underwriting work. In a new segment on Insurance Business TV, she looked closely at what AI means for brokers and shared which new technologies have caught her attention.
AI is making a real difference in how insurance products are offered and priced. It helps companies analyze data faster and more accurately. This means brokers might have new tools to better understand risks and offer clients appropriate coverage. However, it also raises questions about how these changes will affect brokers’ roles.
Brost pointed out that while AI could automate some parts of underwriting, it also opens doors to more creative and personalized customer service. Brokers who embrace AI could find themselves providing more value by focusing on advice and relationships rather than just paperwork.
The discussion is part of a wider series on Insurance Business TV, which includes topics such as handling tough market conditions, explaining rising prices, and working better between carriers and brokers. Other shows explore how AI might cut losses, improve cyber risk management, and deal with catastrophe events.
Overall, AI is changing insurance step-by-step. It’s not about replacing people but about helping them work smarter. For brokers, that could mean using AI to handle routine tasks and spending more time helping clients with complex needs. With the right approach, this technology could make the insurance process smoother for everyone involved.