Higginbotham, a Fort Worth, Texas-based insurance agency, has built a strong reputation as one of the best independent agencies to work for, thanks largely to its unique approach to hiring and company culture. For 35 years, the firm has enjoyed an average annual growth rate of 21%, an impressive feat in the insurance industry that CEO Rusty Reid attributes to staying true to the company’s core values instead of just chasing growth.
The agency’s secret starts with its hiring process, which uses what it calls the "Thanksgiving Test" — a simple idea asking whether someone would enjoy sharing a Thanksgiving meal with a potential new hire. This approach helps the company build more than just a team; it fosters a feeling of family among employees. This family atmosphere shines through in how excited the staff are about their workplace. In fact, employees recently voted Higginbotham as the Best Agency to Work For in the South Central region, praising the culture, leadership, and the company’s commitment to developing talent at all levels.
Leadership plays a critical role in the company’s success. Unlike many firms where executives may stay behind the scenes, Higginbotham’s leaders are active brokers who work directly with clients. This hands-on approach helps them understand the challenges both customers and producers face every day. It also builds respect and trust within the team and the market.
Developing the next generation of talent is a top priority. The agency purposely recruits younger team members who bring fresh ideas and energy. Employees highlight the company’s thorough onboarding and mentoring programs, which help newcomers gain confidence and skills quickly. One story shared by an employee shows how the company supports team members who may struggle in one role by finding a better fit within the agency instead of simply letting them go. This thoughtful approach reflects Higginbotham’s family-oriented values.
Another key factor behind the agency’s strong culture is its employee ownership model. Team members have equity in the company, which encourages a sense of shared success. Reid advises other business owners to do the same, explaining that when everyone feels invested, achievements are more meaningful. he firmly believes culture is the reason why people stay, grow, and thrive at Higginbotham.
For a company that has thrived for more than three decades, these practices show how focusing on people, values, and teamwork can lead to lasting growth and success.