Crawford & Company has made W. Bruce Swain Jr. its permanent president and CEO, ending his interim role that started at the beginning of this year. The Atlanta-based claims management company’s board of directors approved the appointment immediately.
Swain has been part of Crawford for over 30 years, including 19 years as its chief financial officer. Jesse Crawford Jr., the company’s non-executive chair, praised Swain’s clear grasp of the business and strong connection with the leadership team during his interim period. He expressed full confidence in Swain’s ability to lead the company forward.
Swain said he feels honored to continue in his role and is focused on working with the global leadership team to serve clients and carry out the company’s plans.
In another leadership change, Jesse Crawford Sr., a long-time board member since 1986 and former chair, will not seek re-election at the upcoming Annual Shareholder Meeting on May 14, 2026. The board plans to name him an honorary board member and give him the title of emeritus officer after the meeting. Crawford Sr. is the son of company founder Jim Crawford and has played a big role in shaping Crawford & Company’s global presence over 40 years.
Jesse Crawford Jr. called his father a mentor and steady guide during challenging times, while Swain highlighted Crawford Sr.’s commitment to service, integrity, and doing right by clients, colleagues, and shareholders.
Swain’s permanent role follows recent changes in the company, including a reorganization into U.S. and international divisions starting January 1, 2026. For 2025, Crawford & Company’s revenue before reimbursements dropped 2% to $1.266 billion, and net income fell to $19.6 million from $26.6 million the year before. The North America loss adjusting and platform solutions units faced tougher conditions due to fewer severe storms and less claims volume. However, International Operations hit record revenues of $438.2 million, and their Broadspire unit reached its highest annual revenue ever at $401.9 million.